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Bella Apertini
Brand identity and packaging for Bella Apertini, creating a vibrant visual direction inspired by the colour, architecture and relaxed character of the Amalfi Coast.
BRAND IDENTITY
PACKAGING
Year : 2023
Client : ICB Drinks
Overview
The identity draws on the distinctive colours and architectural details of the Amalfi Coast, creating a visual language that feels vibrant, contemporary and rooted in place. A custom pattern used across the packaging was inspired by the distinctive roof tiles of the Church of San Gennaro, adding a subtle connection to the region's architecture.
Scope
Brand identity, packaging, art direction and visual development.
Tools used
Adobe Illustrator, Photoshop, InDesign, Figma
