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Rozel Vodka

Brand identity and packaging for Rozél Vodka, a rosé-infused spirit positioned as a light, colourful drink for relaxed summer occasions.

  • BRAND IDENTITY

  • PACKAGING

Client : ICB Drinks

Rozel Vodka: Brand identity and packaging for Rozél Vodka, a rosé-infused spirit positioned as a light, colourful drink for relaxed summer occasions.

Overview

The identity combines refined typography with a soft, contemporary colour palette to create a distinctive and approachable premium aesthetic. The packaging was designed to give the product a clear visual presence while creating a consistent identity that could extend across supporting brand materials.

Rozel Vodka project detail: Brand identity and packaging for Rozél Vodka, a rosé-infused spirit positioned as a light, colourful drink for relaxed summer occasi
Rozel Vodka project detail: Brand identity and packaging for Rozél Vodka, a rosé-infused spirit positioned as a light, colourful drink for relaxed summer occasi

Scope

Brand identity, packaging, art direction and visual development.

Tools used

Adobe Illustrator, Photoshop, InDesign, Figma

Rozel Vodka project detail: Brand identity and packaging for Rozél Vodka, a rosé-infused spirit positioned as a light, colourful drink for relaxed summer occasi

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Looking for a designer for your next project, campaign or creative team? I'd love to hear from you.

MARK LONGSON

© 2026 Mark Longson. All rights reserved

Looking for a designer for your next project, campaign or creative team? I'd love to hear from you.

MARK LONGSON

© 2026 Mark Longson. All rights reserved

Looking for a designer for your next project, campaign or creative team? I'd love to hear from you.

MARK LONGSON

© 2026 Mark Longson. All rights reserved