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Petal & Stem Florists
Brand identity for an independent florist specialising in seasonal British blooms and foraged arrangements, combining a modern aesthetic with a strong connection to nature.
BRANDING
SOCIAL
PACKAGING
Overview
The challenge was to create an identity that felt warm and considered without becoming overly traditional or twee. The resulting visual language combines restrained typography, natural references and tactile details to create a contemporary expression of British floristry. The identity was extended across customer touchpoints including packaging, stationery, social content and physical applications, creating a consistent experience from the shop to the finished bouquet.
Scope
Brand strategy, identity, packaging, art direction and visual development.
Tools used
Adobe Illustrator, Photoshop, InDesign, Figma
