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Luca's Italian
Brand identity and packaging for Luca's Italian Pasta, combining traditional Italian influences with a contemporary and approachable visual identity.
BRAND IDENTITY
PACKAGING
ART DIRECTION
Overview
The identity brings together traditional Italian cues with a cleaner contemporary approach, creating a brand that feels rooted in heritage while remaining relevant to a modern audience. The visual system was developed to work consistently across packaging and supporting brand applications.
Scope
Brand identity, packaging, art direction and visual development.
Tools used
Adobe Illustrator, Photoshop, InDesign, Figma
