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Refill
Brand identity and packaging for REFILL, a refillable household brand designed to make sustainable choices feel simple, considered and accessible.
BRAND IDENTITY
PACKAGING
ART DIRECTION
Overview
REFILL was developed as a modern alternative to conventional household products, avoiding predictable eco aesthetics in favour of a warm, minimal visual identity and straightforward packaging system.
Scope
Brand strategy, identity, packaging, art direction and visual development.
Tools used
Adobe Illustrator, Photoshop & InDesign
